City of Mutare
Editorial Comment

Rebranding Zim — Tourism’s new dawn

THE Sanganai/Hlanganani/Kumbanayi World Tour­ism Expo, officially opened by President Emmerson Mnangagwa in Mutare on Wednesday, serves as a critical platform for rebranding and revitalising “Brand Zimbabwe”. The expo’s theme, echoing Mnangagwa’s assertion that tourism is a “vital cog” in national development, underscores its significance. This event comes at a time when the country needs to…

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